Why CPC }
The advantages
of centralisation
There’s a huge range of printed material that
is being bought throughout your company.
General marketing and point-of-sale, direct mail
and fulfilment packs, training material, internal
information packs, employee publications,
business cards, envelopes, letterheads, and
business forms.
The list seems endless.
The problem is one of control. With so
many people in your organisation buying from
so many different suppliers – usually on a job by
job basis – it’s impossible to get the best
value. Then there’s the hidden administration
costs and the unproductive time spent in noncore
activities. Not to mention the potential for
errors, delays and missed deadlines.
Colourprint Central solves all these
problems and more, delivering real value to
your organisation.
The need for control
As a business, you keep a tight control of
expenditure. You compare suppliers and look for
competitive quotes. You insist on getting the best
value for money. You train your staff to invest,
rather than just spend. And, where appropriate,
you outsource services to third parties that can
deliver savings and process improvements that
you couldn’t achieve in house.
It’s time to take
the same approach with print.
The simple fact is that even in large wellmanaged
businesses, external print procurement
is rarely regarded as a distinct specialist function.
Instead, it’s a fragmented, unmeasured process
undertaken by a large number of individuals,
usually as an incidental part of their job. Printed
material is often commissioned by employees
with little or no formal experience in buying
print. Even where print procurement is part of
a central buying team; it’s only one small part of
the job, not a specialisation.
The result is that very few organisations
can actually determine their total spend on
external print, let alone know whether it is being
optimally purchased, even though the typical print
spend can equal as high as 5% of their turnover.
Fortunately, Colourprint Central can help.
Work flow process
